Sarah's interview
Sarah Guetta, a prominent cinema hairstylist, unveils her haircare line "Tchik Tchak" today, a groundbreaking innovation in the beauty industry.
This range, entirely natural, vegan, and made in France, is the result of her collaboration with renowned chemists.
The "Tchik Tchak" collection comprises four groundbreaking products: a shampoo, a mask, a serum, and a major innovation, the "NO Shampoo Tchik Tchak."
This essential water, unparalleled in the market, is specially designed to hydrate and purify the scalp between washes.
The NO Shampoo stands out by cleverly replacing traditional dry shampoos.
Applied directly to the roots, it air dries, leaving hair clean and brilliantly shiny in an instant.
Dubbed the "celebrity hairstylist," Sarah earned her reputation in the most prestigious salons, such as Carita and Maniatis, before making her mark in the film industry. She contributed to the success of over 30 films alongside iconic figures. Later, she opened her own salon, a space both luxurious and uniquely distinct.
In parallel, Sarah showcased her expertise on screen by hosting the prime-time show "Cauchemar chez le coiffeur" on M6. Today, she leverages her in-depth knowledge of hair care to offer cutting-edge products perfectly suited to modern demands.
4 questions to Sarah Guetta about her natural hair care line Tchik Tchak
How did the idea of creating hair products come to you?
I have always wished, with a touch of nostalgia, to rediscover the magic of the hair lotion my father used to rub on his hair as shampoo every morning. Back then, hair washing wasn't as frequent, even after a haircut at the barber's: rubbing was an unchanging ritual.
The Tchik Tchak No Shampoo essential water from my hair care line originated from there.
Then, I envisioned 3 other products in the same spirit: shampoo, mask, serum with the sweet scent of the orange blossom from my childhood and a whipped cream texture. With the Tchik Tchak range, I wanted to offer products based on natural ingredients, vegan, not tested on animals, and Made in France while recreating my celebrity secrets. The vibrant colors of its packaging break traditional codes and express a well-being filled with positive energies.
The name of your line is Tchik Tchak. What does it connote?
"Tchik Tchak" is an expression that is understood in all languages around the world, evoking speed and efficiency. It also signifies that you can achieve a salon-like effect in no time with "Tchik Tchak".
"Tchik Tchak No Shampoo" is our flagship product. What makes it "unique"?
Because there is nothing like it on the market. It's an "essential water" designed to purify and nourish the scalp while quickly making hair manageable without compromising volume and shine. "This is not a shampoo": it's neither liquid nor dry.
Just like our bodies, our scalp needs hydration. No Shampoo Tchik Tchak contains essential water that stimulates and revitalizes the living part of the scalp, located in its superficial and untreated layer. The scalp, rich in sebaceous glands and responsible for sweat secretion and water loss, requires optimal hydration to maintain its suppleness and elasticity.
No Shampoo Tchik Tchak is a unique formula that provides this necessary hydration. Because time is precious, the "Tchik Tchak" line offers products with immediate results. For example, gel nail polish dries quickly under a lamp. Similarly, No Shampoo essential water air dries after friction in just 5 to 7 minutes, offering a convenient solution to carry on with your day without waiting. Scented with citrus, No Shampoo provides freshness and well-being.
Between traditional shampoos, No Shampoo is the new "revolutionary" on-the-go product for everyone. Especially for those who wash their hair too frequently, athletes, seniors, teenagers, and our nomadic artists... just to name a few.
What are the specific features of the other products in the range?
They have a visible effectiveness to the naked eye, making the hair airy and shiny, sometimes making blow-drying unnecessary.
- Le shampoing Chantilly Tchik Tchak by Sarah Guetta. C’est un shampoing à la texture crémeuse et fraîche qu’on peut doser dans la paume de sa main. Sans silicone, sans sulfates, avec une mousse peu abondante qui se révèle effervescente au contact de l’eau, il tient toutes ses promesses dans un sillage de fleur d’oranger.
- The Chantilly Cream Mask by Sarah Guetta from the Tchik Tchak range is a rich formula designed to nourish the hair after shampooing. It can be rinsed out or used as a leave-in treatment for a wet look effect. With its delightful scent of orange blossom and subtle effectiveness, this mask leaves the hair feeling light and airy. Note: Due to its texture, this mask produces foam.
- The Chantilly Serum by Sarah Guetta. The serum also comes in a chantilly texture. It's a finishing product to be applied starting from the ends. It's easy to handle even for non-professionals. Non-sticky, it helps repair split ends caused by humidity, smooths rebellious hair, and enhances the benefits of the shampoo-mask duo.